Every flower has its unique beauty, just like yourself 🌷

I had a special collaboration with Masthead where I created collectible thank you cards with pink flowers and ballerinas. Masthead, a women-owned business, offers surgical bras with customizable breast support along with side openings and ribbon loops to hold port-surgery drains. The soft fabric offers extra care of those tender post-surgery moments.

Receive one of these cards with a purchase at Masthead while card supplies last!!

In 2008, I led and designed the Breast Cancer Awareness Campaign “Cuídate día a día” for the Universidad Veracruzana. I coordinated efforts across multiple organizations, including Zona Tienda Universitaria, the Center for Human and Integral Development (Cendhiu), and institutional communication channels, to create a cohesive marketing strategy. For this campaign, I collaborated with the Direction of Media Communications and the School of Theatre to create an audiovisual guide on how to perform a breast self-exam at home. I developed the concept and visual identity for the campaign, which included designing promotional materials and a series of free bookmarks featuring self-examination instructions. These materials were distributed in several events to raise awareness and fund support for women in need within the university community and to the general public through presentations at events like professional basketball games at Halcones de Xalapa and concerts by the Xalapa Symphony Orchestra.

Read the press release in Spanish, here.

In 2017, I collaborated with the Department of Sports Activities and the Office for Gender Equity at Universidad Veracruzana to challenge gender stereotypes in sports.

Through The Science of Happiness: Women in Sports, part of the Más Allá de la Ciencia (Beyond Science) TV show, national medalists and university leaders examined the cultural and structural barriers women face, from outdated stereotypes and limited leadership opportunities to unequal recognition and restrictive beauty standards.

The project aimed to shift the narrative around women in sports, build community, and inspire women and young athletes to pursue their goals despite persistent gender inequalities.

Read the press release in Spanish, here.